Anyone remember this commercial?

[Aileen]

Do any of you remember those deodorant commercials that started with a woman saying, "The last time I wore this dress..." and going on with her story about finding out that some other deodorant didn't keep her as dry as Secret, or whatever it was. Now, I know commmercials are supposed to get your attention and it doesn't much matter how they do it, but I've always wondered about this opening. For some reason, I've always thought it must've been written by a crossdresser. Just because dresses are more important to crossdressers than they are to most women, I guess. I can't imagine most women remembering exactly what happened the last time she wore a particular dress, no matter how pretty it was. And it shows women going out of their way to mention their dresses as a topic of conversation. I know that when I wear a dress to a Halloween party, I can't let a minute go by without finding some way to mention, "Oh by the way, I'm wearing a dress." I'd like to imagine that when a woman wears a new dress to work, she and a friend of hers spend at least five minutes at the beginning of the day day talking about the new dress, every little detail of it, how it feels to wear it, if the skirt is too short, if she's wearing the right slip, the right belt, the right high heels, every little thing. But I think that they probably don't.

If you don't remember this commercial, this is how it went:

Let's say it was for Secret, since I don't remember the product. It's set in a hotel room. It starts with a woman in a red dress saying to the camera, referring to her dress, "The last time I wore this dress was when I discovered that Secret roll-on kept me drier than the leading roll-on." ( or something like that ) Then she's shown in flash-back, the dress is shown on a hanger, she's about to slip into it. She's visiting a friend, she's out of secret, her friend lends her another roll-on, she's shown at a party in her red dress, but "it didn't really keep me as dry as Secret roll-on." Then there's some more verbiage, and she's shown at the end, back in the present, posing in her red dress and obviously enjoying her dress very much, and saying, "That's why I use it." It's almost like the commercial is for the dress.

Then they did another similar one, with a woman at an airport saying, "The last time I wore this dress," again, posing as though she's presenting her dress for the camera. After all the verbiage she's back at the airport, and she says something truly odd. "Well, we're off again! Me, my dress, and Secret roll-on." And off she goes.

So you can see how I remembered these commercials as odd. Even for a commercial.

Do any of you remember this commercial?

[DonnaT]

Vaguely.

But commercials aren't meant to be true to life. So if it seems unlikely such a conversation would occur, note that it did its job and got you to remember to product (apparently).